Ethos, Pathos, Logos

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Ethos-

Ethos is when someone with high "credibility" speaks about a product. People are more likely to listen to people who are more widely known, which is why celebrities are often in commercials and seen sponsoring clothes and accessories. Even if they don't actually talk about the product, being seen together at the same time can greatly boost interest. 

Support Bits:

1. Name any celebrities that people are likely to know of that have support animals.

2. State how they have helped other big names like scientists and such.

3. Name any famous support animals.

Pathos-

Pathos is the use of emotion to convince people to feel one way or another. It can often times be used in things like debates. Someone will strike fear into people to get them to buy a product. Or make people feel like they'll be closer with their family if they buy this product or do this thing. It works really well, since people are such emotional beings. 

Support Bits:

1. Talking about how distraught people can be if their support animals is removed from them or dies.

2. Talking about how support animals need their people too, and will feel a loss if they are separated. 

3. Telling stats of people's psychological improvement with their support animals.

Logos-

Logos is my personal favorite. It is hard facts and evidence to support what you are saying. Logos is researching and preparing valid and intellectual arguments to support your point. An important aspect of logos is that it is well-structured. 

Support Bits:

1. Stats of how many people have support animals. 

2. Stats from that database that tells of how many support animals do specific things.

3. How accessible the program is, cost/eligibility. 

-Kristen Skuba